I’ve had the rare opportunity to create numerous TikTok promo videos for the esteemed global brand Shein, operating under demanding time constraints to deliver videos showcasing their latest products. These videos, featuring content presented by the highly successful TikTok creator Catkeenan, have since been removed with the advent of a new clothing season. However, during the time being posted, the videos gained an impressive 500k views, potentially translating into thousands of purchases for the brand.